Elfrida Viesta Napitupulu – THE DISCOUNT TRAP – Why Selling More Can Mean Earning Less?

The Discount Trap

Sales are soaring and customers are pouring in, yet profits are disappearing. Is your business truly growing, or is it trapped in a discount war?

THE DISCOUNT TRAP exposes the pitfalls of discount-driven strategies that erode profit margins, weaken customer loyalty, and threaten business competitiveness. Through global case studies, consumer psychology, and financial simulations, this book offers strategies for transforming businesses from Discount-Driven to Value-Driven.

Target Audience:
Founders, CEOs, entrepreneurs, SME owners, Sales & Marketing professionals, retail and e-commerce practitioners, as well as business and management students.

Key Benefits:
– Protect profit margins and improve profitability.
– Determine when discounts are beneficial or detrimental.
– Build customer loyalty without relying on promotions.
– Create competitive advantages and achieve sustainable growth.

Stop Competing on Price. Start Winning on Value.