KLEMENS RAHARDJA – Business Model & Value Creation: Creating Solutions the Market Is Looking For – Lesson 2

Many people start a business based on what they want to sell, but only a few begin with what customers actually want to buy. In this second iBlooming class, we will discuss the most critical foundation for business sustainability: Value Creation and Business Model.

We will shift from a “selling products” mindset to a “creating solutions” mindset. Because when you deliver real value, price is no longer the main issue—and customers will be the ones looking for you.

What will you learn?
The True Definition of Value: Understanding that value is not features or products, but the real transformation customers experience after using your service.

The Four Layers of Value Creation:

Functional Value (core solutions)

Emotional Value (feelings & comfort)

Social Value (status & identity)

Spiritual Value (meaning & purpose)

Customer-Centric Perspective: Reflective exercises to see your business through the customer’s eyes.

Why is this class important?

A business that can adapt is a business that can survive. In this class, you will build a business model that is resilient to market disruptions. When your value foundation is strong, follow-up strategies such as sales and marketing become much easier.

Don’t just build a business—build solutions that bring meaning to other people’s lives.